PRIVACY POLICY

Effective Date: August 26, 2025

This Privacy Policy outlines how UpWellness® LLC (“we,” “us,” or “our”) collects, uses, and protects your information when you visit UpWellness.com (the “Site”). We are committed to protecting your privacy and ensuring a transparent experience in compliance with Google Ads policies, CCPA, and GDPR.

1. Information We Collect

We collect information that you voluntarily provide to us, such as:

  • Personal Identifiers: Name, email address, postal address, and phone number (collected during registration, purchase, or newsletter opt-in).

  • Payment Information: Credit card data is processed through secure, encrypted third-party gateways to ensure your financial safety.

  • Automated Data: IP address, browser type, and navigation patterns collected via cookies and web beacons to improve Site performance.

2. How We Use Your Information

Your data is used strictly to:

  • Fulfill and track your orders.

  • Send requested health information and promotional offers.

  • Customize advertisements based on your interests.

  • Note on SMS: Mobile numbers provided for order tracking or marketing will not be shared with third parties for their own promotional purposes.

3. Data Sharing & Third Parties (Google Compliance)

We do not sell, rent, or trade your personal information to third parties. We only share data with trusted service providers (such as shipping carriers and email processors) who assist in our business operations. These parties are contractually obligated to keep your information confidential and secure.

4. Cookies & Interest-Based Advertising

We use Google Analytics Advertiser Features, including Remarketing and Interest Reporting.

5. California Consumer Privacy Act (CCPA)

California residents have the right to:

  1. Know what personal information is being collected.

  2. Request the deletion of their personal information.

  3. Opt-out of the sale of personal information (Note: UpWellness® does not sell personal data). To exercise these rights, please contact us at privacy@upwellness.com.

6. General Data Protection Regulation (GDPR)

If you are accessing the Site from the European Economic Area (EEA), you have the right to access, correct, or delete your personal data (the “Right to be Forgotten”). Please contact us to initiate these requests.

7. Children’s Privacy

This Site is not directed to children under the age of thirteen. We do not knowingly collect personal information from children under 13. If we discover such data has been collected, it will be deleted immediately.

8. Security of Your Information

Your information is stored in secure customer information systems and encrypted shopping carts. We implement industry-standard security measures to protect against unauthorized access.

9. Contacting Us

If you have questions regarding this Privacy Policy, please contact us:

  • Phone: 800-876-2196

  • Email: privacy@upwellness.com

  • Mail: UpWellness LLC, Attn: Privacy Officer, 4300 S US Hwy 1 Ste 203-208, Jupiter, FL 33477